May 2, 2025
IndexBox has just published a new report: Asia-Pacific - Preparations For Oral Or Dental Hygiene - Market Analysis, Forecast, Size, Trends And Insights.
Driven by rising demand for oral hygiene products in Asia-Pacific, the market is forecasted to grow steadily over the next decade. With a projected CAGR of +4.4% in volume and +6.8% in value from 2024 to 2035, the market is expected to reach 971K tons and $5.6B respectively by the end of 2035.
Market Forecast
Driven by increasing demand for preparations for oral or dental hygiene in Asia-Pacific, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +4.4% for the period from 2024 to 2035, which is projected to bring the market volume to 971K tons by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +6.8% for the period from 2024 to 2035, which is projected to bring the market value to $5.6B (in nominal wholesale prices) by the end of 2035.
Consumption
Asia-Pacific's Consumption of Preparations For Oral Or Dental Hygiene
After eleven years of growth, consumption of preparations for oral or dental hygiene decreased by -1.3% to 607K tons in 2024. The total consumption indicated a prominent increase from 2013 to 2024: its volume increased at an average annual rate of +6.9% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The volume of consumption peaked at 615K tons in 2023, and then dropped in the following year.
The size of the dental hygiene preparations market in Asia-Pacific fell to $2.7B in 2024, remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, showed a prominent increase. The level of consumption peaked at $2.8B in 2023, and then dropped slightly in the following year.
Consumption By Country
China (233K tons) constituted the country with the largest volume of dental hygiene preparations consumption, accounting for 38% of total volume. Moreover, dental hygiene preparations consumption in China exceeded the figures recorded by the second-largest consumer, India (94K tons), twofold. The third position in this ranking was held by Japan (56K tons), with a 9.2% share.
In China, dental hygiene preparations consumption increased at an average annual rate of +7.7% over the period from 2013-2024. The remaining consuming countries recorded the following average annual rates of consumption growth: India (+7.4% per year) and Japan (+7.7% per year).
In value terms, the largest dental hygiene preparations markets in Asia-Pacific were China ($652M), India ($561M) and Japan ($288M), with a combined 55% share of the total market. Pakistan, Indonesia, South Korea and Thailand lagged somewhat behind, together accounting for a further 18%.
Thailand, with a CAGR of +13.2%, recorded the highest growth rate of market size in terms of the main consuming countries over the period under review, while market for the other leaders experienced more modest paces of growth.
The countries with the highest levels of dental hygiene preparations per capita consumption in 2024 were Japan (452 kg per 1000 persons), South Korea (449 kg per 1000 persons) and Thailand (391 kg per 1000 persons).
From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Thailand (with a CAGR of +12.4%), while consumption for the other leaders experienced more modest paces of growth.
Production
Asia-Pacific's Production of Preparations For Oral Or Dental Hygiene
In 2024, approx. 642K tons of preparations for oral or dental hygiene were produced in Asia-Pacific; therefore, remained relatively stable against the previous year. Over the period under review, production showed a prominent increase. The growth pace was the most rapid in 2016 with an increase of 20% against the previous year. The volume of production peaked at 643K tons in 2022; however, from 2023 to 2024, production failed to regain momentum.
In value terms, dental hygiene preparations production reached $2.6B in 2024 estimated in export price. Overall, production enjoyed a resilient increase. The growth pace was the most rapid in 2016 when the production volume increased by 32%. The level of production peaked at $2.6B in 2022; afterwards, it flattened through to 2024.
Production By Country
China (279K tons) remains the largest dental hygiene preparations producing country in Asia-Pacific, comprising approx. 44% of total volume. Moreover, dental hygiene preparations production in China exceeded the figures recorded by the second-largest producer, India (93K tons), threefold. The third position in this ranking was taken by Thailand (80K tons), with a 13% share.
In China, dental hygiene preparations production expanded at an average annual rate of +9.2% over the period from 2013-2024. In the other countries, the average annual rates were as follows: India (+7.5% per year) and Thailand (+3.5% per year).
Imports
Asia-Pacific's Imports of Preparations For Oral Or Dental Hygiene
In 2024, purchases abroad of preparations for oral or dental hygiene was finally on the rise to reach 90K tons after three years of decline. Total imports indicated a remarkable increase from 2013 to 2024: its volume increased at an average annual rate of +5.5% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports decreased by -11.0% against 2020 indices. The pace of growth appeared the most rapid in 2016 when imports increased by 34% against the previous year. Over the period under review, imports hit record highs at 101K tons in 2020; however, from 2021 to 2024, imports remained at a lower figure.
In value terms, dental hygiene preparations imports totaled $490M in 2024. Total imports indicated a resilient expansion from 2013 to 2024: its value increased at an average annual rate of +6.6% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports decreased by -4.6% against 2021 indices. The pace of growth was the most pronounced in 2016 when imports increased by 19%. The level of import peaked at $514M in 2021; however, from 2022 to 2024, imports failed to regain momentum.
Imports By Country
In 2024, Japan (28K tons) represented the largest importer of preparations for oral or dental hygiene, constituting 31% of total imports. It was distantly followed by Australia (13K tons), South Korea (12K tons), the Philippines (8.5K tons), China (7.5K tons) and Taiwan (Chinese) (5K tons), together achieving a 51% share of total imports. Vietnam (3.8K tons) took a relatively small share of total imports.
Imports into Japan increased at an average annual rate of +4.2% from 2013 to 2024. At the same time, the Philippines (+23.9%), Taiwan (Chinese) (+10.9%), South Korea (+10.5%), Australia (+8.4%), Vietnam (+4.3%) and China (+3.2%) displayed positive paces of growth. Moreover, the Philippines emerged as the fastest-growing importer imported in Asia-Pacific, with a CAGR of +23.9% from 2013-2024. While the share of the Philippines (+7.8 p.p.), South Korea (+5.4 p.p.), Australia (+3.6 p.p.) and Taiwan (Chinese) (+2.3 p.p.) increased significantly in terms of the total imports from 2013-2024, the share of China (-2.3 p.p.) and Japan (-4.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, Japan ($142M) constitutes the largest market for imported preparations for oral or dental hygiene in Asia-Pacific, comprising 29% of total imports. The second position in the ranking was held by Australia ($67M), with a 14% share of total imports. It was followed by South Korea, with a 10% share.
From 2013 to 2024, the average annual growth rate of value in Japan stood at +3.8%. The remaining importing countries recorded the following average annual rates of imports growth: Australia (+9.3% per year) and South Korea (+11.1% per year).
Import Prices By Country
In 2024, the import price in Asia-Pacific amounted to $5,448 per ton, reducing by -6.3% against the previous year. Over the last eleven years, it increased at an average annual rate of +1.0%. The pace of growth appeared the most rapid in 2019 when the import price increased by 16% against the previous year. Over the period under review, import prices reached the maximum at $5,816 per ton in 2023, and then dropped in the following year.
There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was Taiwan (Chinese) ($5,330 per ton), while Vietnam ($3,172 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by China (+5.2%), while the other leaders experienced more modest paces of growth.
Exports
Asia-Pacific's Exports of Preparations For Oral Or Dental Hygiene
Dental hygiene preparations exports soared to 124K tons in 2024, picking up by 18% against the year before. Total exports indicated a prominent increase from 2013 to 2024: its volume increased at an average annual rate of +6.2% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports decreased by -1.5% against 2022 indices. The most prominent rate of growth was recorded in 2020 with an increase of 93% against the previous year. The volume of export peaked at 126K tons in 2022; however, from 2023 to 2024, the exports stood at a somewhat lower figure.
In value terms, dental hygiene preparations exports totaled $492M in 2024. In general, exports saw strong growth. The pace of growth appeared the most rapid in 2018 with an increase of 17%. Over the period under review, the exports hit record highs in 2024 and are expected to retain growth in years to come.
Exports By Country
Thailand (54K tons) and China (54K tons) prevails in exports structure, together constituting 87% of total exports. It was distantly followed by South Korea (5.9K tons), mixing up a 4.7% share of total exports. Japan (3.5K tons) and Malaysia (2.7K tons) followed a long way behind the leaders.
From 2013 to 2024, the biggest increases were recorded for Japan (with a CAGR of +20.4%), while shipments for the other leaders experienced more modest paces of growth.
In value terms, China ($277M) remains the largest dental hygiene preparations supplier in Asia-Pacific, comprising 56% of total exports. The second position in the ranking was taken by Thailand ($89M), with an 18% share of total exports. It was followed by Malaysia, with a 4% share.
From 2013 to 2024, the average annual rate of growth in terms of value in China totaled +15.6%. The remaining exporting countries recorded the following average annual rates of exports growth: Thailand (+1.3% per year) and Malaysia (+2.6% per year).
Export Prices By Country
The export price in Asia-Pacific stood at $3,958 per ton in 2024, waning by -6% against the previous year. Export price indicated a mild expansion from 2013 to 2024: its price increased at an average annual rate of +1.8% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, dental hygiene preparations export price decreased by -31.4% against 2019 indices. The most prominent rate of growth was recorded in 2019 when the export price increased by 77%. As a result, the export price reached the peak level of $5,770 per ton. From 2020 to 2024, the export prices remained at a somewhat lower figure.
There were significant differences in the average prices amongst the major exporting countries. In 2024, amid the top suppliers, the country with the highest price was Malaysia ($7,168 per ton), while Thailand ($1,650 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Thailand (+0.1%), while the other leaders experienced a decline in the export price figures.
Source: IndexBox Market Intelligence Platform
